Working with the challenges of pouring rain and dark of night, we collaborated with national brand agency Ember on a unique overnight golf event at Bethpage State Park, a.k.a. “the people’s country club.” When FootJoy heard about the tradition of golfers sleeping in their cars to get in line for a tee time on Bethpage’s legendary Black Course, the footwear company brought in tents, games, food, and celebs to create a customer event that captured the hearts and minds (and feet) of these diehard golfers. After a night of chatting and chipping—and hopefully some sleeping—the rain let up, the sun came out, and it was time to tee off.
AMERICAN HEART ASSOCIATION
STEM GOES RED
“There is not a place that you don’t belong.” That’s the message the American Heart
Association STEM Goes Red event delivered during a day of activities and presentations
designed to spark curiosity and confidence in 80 seventh-grade girls. Through interviews with
many of the girls and up-close views of them learning to code, presenting at flipcharts,
interacting with mentors, holding actual brains (!), and more, we showed how just one day of
hearing from and working with role models they could relate to had the potential to change
their perspectives forever.